Received.
R$ 1,250.00
Brand
Rapid, with receipts.
When money arrives fast, nobody trusts speed alone: the habit is to ask for the receipt. The PayRapid brand comes from that piece of paper. The logo is the name printed on a receipt, and the dot on the i is the signal that the payment was confirmed.
The logo
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Seal
The main piece. The name printed on the receipt, with twelve teeth along the edge; below 32 px high, seven. It carries its own background, so it works over a photo.
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Wordmark
Only where the seal does not fit. Always with the green signal on the dot of the i.
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Symbol
The small receipt with the signal, for use next to the name on paper. Avatars and app icons use the paper receipt on the ink square; the favicon has its own drawing, with three teeth.
- The name is written PayRapid, with a capital P and a capital R.
- Do not slant it, do not change the signal colour, do not redraw the edge.
- Leave clear space around the seal equal to the height of the P. Below 24 px high, use the icon.
Black and white, with one green signal
Black and white stands for what is in writing. A green light stands for what was approved. Green only appears where something was confirmed: never as decoration.
Typefaces designed in Latin America
Archivo for headlines and text, Chivo Mono for numbers. Both families are by Omnibus-Type, from Buenos Aires, under an open licence.
Received, reconciled, paid.
R$ 12,480.00 · 14:32:07
The receipt
The serrated edge belongs to the receipt and to nothing else. Each one says what happened in one word, with a full stop.
Example Receipt · Pix Reconciliation agent Payables agent
Reconciled.
R$ 1,250.00
Paid.
R$ 480.00
The voice
- Português Rápido, e com comprovante.
- Español Rápido, y con comprobante.
- English Rapid, with receipts.
- Short sentences that end
- The full stop is the brand's punctuation.
- Proof next to the promise
- A number only with a source and a date. A drawn screen carries the word Example.
- The agent has a job, a rule and a limit
- When, does, tells you. And how far it goes on its own.
- Saying where we stand
- Today, next, later. Never present as done what is still to come.
